Being big fans of building on the success of others we draw on a number of idea development tools and processes, perfected by highly recognized experts, for developing programs to reach new customers.  By employing these tools we are able to achieve consistent repeatable results.

Idea Development

In the arena of idea develpment we employ a system of inquiry outlined in “Think Better: an Innovator’s Guide to Productive Thinking” by Tim Hurson. We have adapted the patented process described in “Think Better” to the challenge of uncovering and understanding the challenges faced in attracting the attention and interest of customers. Tim’s system provides a structured system of inquiry shown to dramatically improve the process of problem solving.

Planning & Organization

In planning and organizing information and materials to reach and persuade customers we rely on scientific research into the process of Influence first revealed by Dr. Robert Cialdini in his landmark book “Influence: the Psychology of Persuasion.“ The principles revealed by Dr. Cialdini and his team lay out six core drivers that can affect how people are encouraged to make choices in specific directions and in their own interest. These principles have been proven to dramatically improve rates of cooperation among people for a variety of worthy causes.

Creative Development

In the arena of creative development we draw from the work of Doug Hall outlined in his book “Jump Start Your Brain.” Doug is the founder of Eureka Ranch in Cincinati, Ohio and a former Product Genius for Proctor & Gamble. The tools described in Doug’s book have been described as “a reliable system that delivers increased innovation speed (up to 6x) and decreased risk (30-80%). Our experience with this system of tools has shown it to be consistently better than random brainstorming or what-if’ing.

With these and a variety of other tools we offer a proven and predictable system of understanding important business challenges and developing strategies for addressing them and turning them to your company’s benefit.